As community bankers to find the most effective and efficient way to communicate with and attract Millennial customers today and in the future, social media continues to forge to the forefront. Take a look around the next time you are at a restaurant or the train on your way to work and see how many people have his or her head buried in his or her phone. Social media is the way Millennials communicate today and it will be the way people communicate for generations. In this regard, community banking institutions need to focus on using social media to communicate with and attract Millennials, while also maintaining prudent risk and compliance management. For more information or assistance please contact James Dowling, Manager, and member of Marcum's Financial Institutions Industry Group.
See attached article entitled "Social Media is Essential for Banks to Reach Customers, Declares Keynote Panel at 2016 American Bankers Association Conference" written by Chris Moloney of GREMLN via PRWeb.com for more information.