Kevin McGann, Assurance Services Partner & Fragrance Industry Leader, Will Present the 2nd Annual Marcum LLP Cornell University Fragrance Industry Survey Results
The Global Fragrance Event
Occurring every two years, the World Perfumery Congress (WPC) is an educational and networking forum uniting fragrance industry professionals, their suppliers and marketers to address and discuss solutions to the industry's latest challenges.
Held in the United States for the first time in many years, the 2012 WPC will unite brand, perfumery and ingredient intelligence by providing a fresh mix of fragrance industry voices, including marketers, management, ingredient and R&D experts, perfumers and analysts, who will address:
The influence of fragrance on global purchasing habits
Changing consumer behaviors
Challenges to the industry's confidential business information
The continuous evolution of the perfumer's natural and synthetic palette
Research & Development
Future R&D needs
Perfumer insights on applying creativity and inspiration
Together, these voices will explore new strategies for cracking the consumer code, and pursuing ingredient, creative and technological innovations for more imaginative and effective fragrances and fragranced brands.