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2012 World Perfumery Congress


Kevin McGann, Assurance Services Partner & Fragrance Industry Leader, Will Present the 2nd Annual Marcum LLP Cornell University Fragrance Industry Survey Results

2012 World Perfumery Congress
The Global Fragrance Event


Occurring every two years, the World Perfumery Congress (WPC) is an educational and networking forum uniting fragrance industry professionals, their suppliers and marketers to address and discuss solutions to the industry's latest challenges.

Held in the United States for the first time in many years, the 2012 WPC will unite brand, perfumery and ingredient intelligence by providing a fresh mix of fragrance industry voices, including marketers, management, ingredient and R&D experts, perfumers and analysts, who will address:

  • The influence of fragrance on global purchasing habits
  • Changing consumer behaviors
  • Challenges to the industry's confidential business information
  • The continuous evolution of the perfumer's natural and synthetic palette
  • Research & Development
  • Ingredient availability
  • Future R&D needs
  • Perfumer insights on applying creativity and inspiration

Together, these voices will explore new strategies for cracking the consumer code, and pursuing ingredient, creative and technological innovations for more imaginative and effective fragrances and fragranced brands.


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