May 09, 2014
Carolyn Mazzenga, Partner-in-Charge of the Melville Office, Featured in Long Island Business News Article, "Feets of Economic Strength."
By Jacqueline Birzon
Long Island's running community is lacing up for its most competitive – and lucrative – time of the year.
With prime-time seasonal sales on the line and a flurry of competitive relays on the calendar, athletic-mind businesses are looking to lap the competition. Even nonprofits, many of which raise funds through mini-marathons, stand to run up healthy revenues.
Profits from the Long Island Marathon, for instance, are funneled to the Friends of Nassau County Recreation, a not-for-profit organization that hosts the event in conjunction with the county's Department of Parks and Recreation. And since accounting firm Marcum LLP turned its annual company picnic into a competitive, fundraising "workplace challenge" nine years ago, more than $300,000 has been raised for various local charities.
Carolyn Mazzenga, partner in charge of Marcum's Long Island office, said 2013 was a "banner year" for the 3.5 - mile run, which attracted 12,000 participants to Jones Beach. Organizers aim to raise at least $80,000 each year through registration fees and sponsorships, Mazzenga noted, and they're "well on track" to hit that target this year.
"We've been able to give more each year because of sponsorships, and for the most part I think the event itself is growing because of the charities," she said. "That's really promoting a lot of additional sponsorships."
Click here to read the full article on www.libn.com >>