November 23, 2015
CNBC quotes Ron Friedman, national leader of Marcum's Retail & Consumer Products group, in "The Biggest Threat to Retail Sales Growth" article.
By Krystina Gustafson
Millions of shoppers will fight through tryptophan-induced comas and head to the stores on Thanksgiving Day, or set their alarms for daybreak on Black Friday.
What's a few hours of wrangling with the crowds when there's the chance to snag a 49-inch name-brand TV for $150, or get a $40 discount on a Fitbit Flex?
"They have to do promotions to get people into the store," said Ron Friedman, national leader of Marcum's retail and consumer products group. "They don't have a choice."