Marcum LLP Accountants and Advisors Form Joint Venture with Tony Robbins

The collaboration of financial experts provides high level turn-key CFO services system for small to mid-sized businesses

New York City, NY – An affiliate of Marcum LLP, the nation’s 15th largest accounting and advisory services firm, announced the formation of a joint venture with Tony Robbins, the nation’s premier peak performance, life, and business turn-around expert.

The collaboration between the two leading financial specialists will provide a turn-key system of accounting, tax and advisory services to small and mid-sized companies under the brand name myPowerCFO.

The myPowerCFO system is being offered exclusively to participants of Tony Robbins’ Business Mastery seminars in the United States. The annual subscription-based program combines a proprietary financial analysis tool with business advisory services from Marcum LLP to guide business owners and CEOs in identifying operating weaknesses, retaining more earnings, and improving profitability.

Mr. Robbins explains: “The myPowerCFO system offers a distinct solution to the glaring truism that 96% of all businesses fail within their first ten years of operation. While entrepreneurs at large serve as artistic visionaries effectively providing extraordinary services and innovating cutting-edge products that they passionately bring to market, the challenge has always been successfully converting the accounting behind their innovation into financial intelligence and sustainable profits. What’s missing is often the information in real-time that would allow entrepreneurs to make the perceptive decisions that direct them precisely to the right tactic at the right time.”

One of the single largest challenges for entrepreneurs is the fact that most companies in infancy operate without a CFO due to the financial impracticality of hiring a full-time chief financial executive. The myPowerCFO system allows small and medium-sized businesses to access best-in-class expert counsel in a virtual space for less than two percent of the annual salary cost of an in-house CFO.

Said Tony Robbins, “The myPowerCFO system assesses and reveals cash leaks and inefficiencies within your business. It will allow you to understand your cash position and cash burn, and give you critical optics and immediate steps in taking control of your money NOW. The myPowerCFO system will show you where you’re leaving money on the table, and Marcum, as our CFO power analyst, will provide the ongoing expertise to advise you on how to grow your business with exponential profitability and sustainability.”

“Marcum’s new partnership with Tony Robbins is a marriage of two organizations on a mission to help clients achieve business success,” said Jeffrey M. Weiner, Marcum’s Managing Partner. “Tony’s reach into the entrepreneurial community and Marcum’s expertise in 360 degree accounting services are the perfect combination for companies in need of the value a CFO can provide without having to staff the full-time function.”

“Marcum’s joint venture with Tony Robbins will provide added value to clients by combining traditional tax and advisory services with the teachings and tools of Tony’s world-class Business Mastery curriculum,” said Leonard S. Gordon, an Assurance Partner in Marcum’s Los Angeles office who spearheaded the joint venture relationship with Tony Robbins. “Much of the consulting will be provided via internet using a sophisticated business optics software package. Entrepreneurs will be able to track their businesses with key indicators and instantly create what if scenarios with the support of their virtual CFO from myPowerCFO.”

For more information, visit www.tonyrobbins.com/mypowercfo/.

About Marcum LLP
Marcum LLP is a top-ranked national accounting and advisory firm dedicated to helping entrepreneurial, middle-market companies and high net worth individuals achieve their goals. Marcum’s industry-focused practices offer deep insight and specialized services to privately held and publicly registered companies, and nonprofit and social sector organizations. The Firm also provides a full complement of technology, wealth management, and executive search and staffing services. Headquartered in New York City, Marcum has offices in major business markets across the U.S. and select international locations. #AskMarcum.