August 21, 2016
Newsday quoted Long Island Partner-in-Charge Carolyn Mazzenga about using Snapchat’s geotarget filter at the 2016 Marcum Workplace Challenge.
By Jamie Herzlich
Snapchat launched its on-demand geofilters for individuals and businesses in February. The program lets users create custom overlays and define the area in which they will appear (snapchat.com/on-demand).
The firm created a custom geofilter that covered just under 3 million square feet for 4 hours and cost about $250, says Carolyn Mazzenga, partner in charge of Marcum's Long Island office in Melville. It said, "I ran at the 2016...Marcum Workplace Challenge."
"The filter was used 559 times, and seen by over 29,000 people, she says. While Marcum's coverage area was quite large, for more concentrated areas, 'the costs are quite nominal,' says Mazzenga."