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Ronald Friedman, Co-Leader, Retail/Consumer Products Industry Group, Quoted in Fortune Article, "Midwestern Grandmas are Your Prime Back-to-School Bargain Shoppers"

Featured: Ronald Friedman, Partner, Assurance

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Excerpt:

Retailers like Macy's, Gap, and Abercrombie & Fitch predictably trumpet their Labor Day discounts. But who exactly listens?

Surprisingly, it's not always suburban parents or struggling students preparing for back-to-school. Turns out the most responsive shopper is Midwestern women over the age of 65 – or, in short, the Midwestern grandma.

The finding comes from a recent survey by the National Retail Federation, which asked respondents how many of the back-to-school purchases they made were influenced by coupons or sales. More than one-fifth of women said all their purchases were tied to discounts while only 8.7% of men gave a similar answer.

"I can understand why grandparents are stepping up to the plate and helping their kids more," said Ron Friedman, a consumer products consultant for accounting and advisory firm Marcum LLP. "It is probably a function of the economy and the recession, grandparents’ kids need the help."

Click here to read the full article on www.fortune.com >>

 
Featured
Ronald Friedman

Partner
Assurance
Los Angeles, CA
 
 
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