The People v Lance Armstrong January 25, 2013
January 25, 2013
Recent headlines have been dominated by sports scandals. The first was about disgraced cyclist Lance Armstrong, who finally admitted he was a cheater and had been doping for most, if not all, of...
The Brown Couch Principle: A Parable of Great Customer Service January 18, 2013
January 18, 2013
I like to use stories and anecdotes to make a point or explain a business principle. The Brown Couch Principle is one of my favorite parables of customer satisfaction and loyalty. In the spring o...
The opinions expressed in this column are solely those of Jeffrey M. Weiner and do not represent those of Marcum LLP, its partners or its employees.
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