June 11, 2024

Future Finance: How CFOs Are Shaping Strategy with Data Intelligence and a Modern Workforce

By Michael Shoff, Director, Financial Accounting & Advisory Services

Future Finance: How CFOs Are Shaping Strategy with Data Intelligence and a Modern Workforce Financial Accounting & Advisory Services

In an era marked by rapid technological advancements and evolving business landscapes, the CFO’s agenda is undergoing a transformation. Four major trends are set to reshape the role of finance leaders and their teams: the distribution of work, the modern workforce, dynamic risk management, and data intelligence.

Distribution of Work: Efficiency and Strategic Focus

The finance team’s responsibilities are poised for transformative change driven by the integration of technology into financial operations. In the near future, we can expect to see a marked decrease in the amount of time finance professionals dedicate to routine and repetitive tasks. Specifically, projections suggest a 50-70% reduction in the hours currently allocated to transactional processing, data management, and report generation.

This shift is attributed to the rising adoption of automation technologies and the implementation of advanced financial systems that streamline these time-consuming activities. As a result, finance teams will be unburdened by the weight of these manual processes, freeing up substantial time in their schedules.

The time saved from these tasks will not be idle but will be repurposed towards more strategic and high-value activities. Finance professionals will be able to increase their focus on Artificial Intelligence (AI) and analytics, delving deeper into data to extract meaningful insights that can drive strategic business decisions. Additionally, this newfound availability will enhance their capacity to engage in business partnering, working closely with other departments to support and guide financial decisions that align with the company’s objectives and growth strategies.

Overall, the evolution towards a more efficient and strategically focused finance function promises not just cost savings but also the elevation of finance’s role within the broader business context. Finance teams will transition from being seen as mere number crunchers to becoming central players in shaping business strategy through informed insights and collaborative efforts.

Modern Workforce: The Intersection of Finance and Technology

In this modern era, the workforce is anticipated to possess a dual skill set that encompasses financial literacy and technological expertise. There is a growing demand for professionals who can understand and analyze financial data through the lens of data science and who can leverage computer science to enhance financial processes.

As businesses emphasize data-driven decision-making more, the value of integrating financial knowledge with technological capabilities cannot be overstated. Employers are actively seeking individuals who can interpret complex financial information and also apply technological tools to solve problems, automate tasks, and optimize financial strategies. This hybrid skill set enables professionals to contribute to developing innovative financial models, predictive analytics, and intelligent automation that can lead to more accurate forecasting, risk assessment, and strategic planning.

Furthermore, the integration of technology into financial roles is not limited to those with specialized degrees. A fundamental understanding of data analytics, coding, and information systems is becoming a requirement across the board for finance professionals. Continuous learning and upskilling in areas such as artificial intelligence, machine learning, and blockchain technology are essential for keeping pace with the rapid changes and staying competitive in the job market.

Organizations are reshaping their training programs and recruitment strategies to attract and develop talent that can thrive at the juncture of finance and technology. Professionals who can navigate this intersection will be at the forefront of leading change, driving efficiency, and fostering innovation in the financial industry. The future of the workforce will be characterized by an agile, technology-savvy group of finance professionals who are well-equipped to face the challenges and opportunities of the digital age.

Dynamic Risk Management: Proactive and Trust-Building

Dynamic risk management represents a paradigm shift in how finance leaders approach uncertainties and challenges in the business environment. By harnessing the power of AI tools and accessing real-time data, finance professionals are equipped to identify potential risks swiftly and with greater precision. This proactive stance allows them to implement strategies that effectively mitigate risks before they manifest into more significant problems.

The benefits of this approach extend beyond risk mitigation. By demonstrating vigilance and the ability to anticipate and respond to potential threats, finance leaders can strengthen stakeholders’ trust and confidence in the organization. Stakeholders, including investors, board members, employees, and customers, value transparency and foresight when managing financial health and organizational stability.

A dynamic risk management strategy involves continuous monitoring of the internal and external environment, analyzing trends and patterns, and applying predictive analytics to foresee possible future scenarios. By doing so, finance teams can develop more robust financial planning processes that accommodate potential variances and unexpected events.

Moreover, this proactive approach facilitates better communication with stakeholders. Finance leaders can provide regular updates on risk profiles, potential impacts, and the steps being taken to address them. This level of engagement fosters a collaborative relationship where stakeholders are informed and can provide input, thus deepening their trust in the management team’s capabilities.

To summarize, dynamic risk management, underpinned by AI and real-time data analysis, is not only a strategy for protecting the organization’s assets and future. It is also a key factor in cultivating a reputation for reliability and trustworthiness in the eyes of those with a vested interest in the company’s success.

Data Intelligence: Strategic Partnering Through Insights

The role of finance within an organization has evolved far beyond its traditional remit of bookkeeping and compliance. Today, finance is increasingly seen as a strategic partner capable of offering valuable insights that can influence decision-making at the highest levels. A robust data intelligence framework is necessary to fulfill this role effectively.

An enterprise-wide data strategy is foundational to this framework. It ensures that data from various sources across the organization is collated, harmonized, and made accessible in a structured format that can be easily analyzed. Effective data governance is another critical element of this strategy. It involves establishing protocols and policies to maintain data quality, integrity, security, and compliance. Such governance ensures that data is reliable and can be used confidently in strategic decision-making.

Finance professionals are uniquely positioned to leverage this structured, high-quality data to generate insights with far-reaching implications across the enterprise. They can analyze financial and operational data to identify trends, inefficiencies, and opportunities. These insights can then inform strategic discussions, shape the direction of business initiatives, identify potential cost savings, and highlight investment opportunities that align with the organization’s long-term goals.

The insights provided by finance can also support other departments in making informed decisions that contribute to the organization’s overall success. For example, finance can work with marketing to determine the profitability of various customer segments, with operations to optimize supply chain costs, or with human resources to analyze the impact of employee engagement on performance.

In summary, data intelligence empowers finance to act not just as a recorder of past performance but as a visionary guide for future endeavors. With a comprehensive data strategy and robust data governance, finance can unlock insights that enable proactive decision-making, drive innovation, and ultimately cement its role as an indispensable strategic partner within the organization.


The CFO agenda of the future is characterized by more strategic engagement, technological integration, proactive risk management, and data-driven insights. Marcum’s Financial Accounting Advisory Services are well-equipped to support CFOs and their teams through these changes. By leveraging Marcum FAAS, finance leaders can transform operations, cultivate a modern workforce, and become strategic partners that drive their enterprises forward in an increasingly complex business environment.