Millennials Shape Industry Trends and Concerns
Millennials have been raised in an environment of instant gratification and their expectations are no different in the financial services sector. The number of Financial Service Executives citing customer experience management (“CEM”) as a priority doubled from 2013 to 2015. Specifically, they felt the pressure to provide an experience on par with Amazon.com not long after many institutions first rolled out online customer interfaces.
For further analysis of this growing concern see this Insurance & Financial Advisor article or contact William Bradley, Member of Marcum’s Financial Institution Services Group at firstname.lastname@example.org