CNBC.com talked with Retail Practice Leader Ron Friedman about the state of business for teen retailers.
By Krystina Gustafson
Any late ’90s or early 2000s teen is familiar with the sense of “cool” they felt when wearing an Abercrombie & Fitch-branded tee, or while bopping around the mall with a Wet Seal shopping bag. Fast forward roughly two decades, and these once high-flying teen retailers are showing signs that they’re finally starting to recapture some of the mojo they lost to fast-fashion rivals.
“None of them are doing the volume they hoped to do,” said Ron Friedman, national leader of Marcum’s retail and consumer products practice. “The teenagers do not have dollars to spend like they used to.”