October 10, 2019
Forbes published Food & Beverage Leader Lou Biscotti’s latest column on Coca-Cola’s growth strategy, based on product diversification.
Forbes
Excerpt:
The company, in addition to being a giant in the carbonated beverage category, lately has been trying to enter and dominate other non-alcoholic beverage categories, such as coffee and energy drinks. Coke’s seeking to harness its brands, resources, distribution and marketing. It’s focusing on growing and expanding into new sectors, which could lead to a bigger company and, if things work out, other, growing brands.
