Food & Beverage Leader Lou Biscotti’s April column for Forbes discusses the rise of direct-to-consumer sales in F&B.
By Louis Biscotti, Food and Beverage Services Leader
Think of DTC as a different kind of “fast” food. Six-feet-apart shopping led to the ultimate distancing: delivery, as people go not to the store, but the website. DTC added a new dimension to F & B brands as it became more accepted. Attitudes shifted, making DTC a bigger player.