F&B Leader Lou Biscotti’s May column for Forbes focused on the rise of direct-to-consumer sales during the coronavirus crisis.
By Louis Biscotti, Food and Beverage Services Leader
Big brands’ shopping cart icons may not completely replace the old-fashioned kind with four wheels, but they’re likely to keep getting fuller. Will this squeeze distributors out of the picture? Will brick and mortar retailers feel the bite? My prediction is DTC is here to stay, and the current distribution channels need to be wary of the awakened giants.