May 30, 2019

California Apparel News quoted Retail Group Co-Leader Ron Friedman in an article about how the demise of Dressbarn underscores the need for new manufacturing business models.

California Apparel News

By Andrew Asch

California Apparel News quoted Retail Group Co-Leader Ron Friedman in an article about how the demise of Dressbarn underscores the need for new manufacturing business models.

Excerpt:

Going digital is a good idea, said Ron Friedman, a partner at Marcum LLP, a retail consulting and accounting firm, but it has pitfalls. Successful direct-to-consumer ventures can make a lot of money because they keep their wholesale gross profits and their retail gross profits.

But the direct-to-consumer retailers that realize the most success are typically the ones with well-known brand names or who create brand equity through heavy marketing campaigns. For those who don’t have wide brand-name recognition, it might be hard to carve out a niche.

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Related Industry

Retail & Consumer Products

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Ronald  Friedman

Ronald Friedman

Partner

  • Assurance
  • Los Angeles, CA