Bob Goricki

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Bob Goricki

Director of Digital Marketing

Strategic Marketing

About Bob

Bob is the director of digital marketing for Marcum Strategic Marketing, with nearly 15 years of marketing experience. His responsibilities include implementing and managing online marketing programs that are focused on building awareness and customer acquisition. Bob’s experience includes copywriting for traditional marketing and digital initiatives, search engine optimization (SEO), lead nurturing campaigns and pay-per-click (PPC) advertising.

Professional & Civic Affiliations

  • Skoda Minotti Leadership Development Program (2013 – 2015)
  • HubSpot Certified
  • Inbound Certified
  • Certified Trained in SEO through the SEMPO Institute
  • Google AdWords Professional

Awards & Recognition

  • Association for Accounting Marketing – Marketing Achievement Awards: Best Proposal; Best Online Greeting Card; Best Online Advertising Campaign
  • Skoda Minotti Delivering on the Promise Award, 2009
Subject Matter Expertise

Strategic Marketing
Professional Services
B2B Marketing
Search Engine Optimization (SEO)
Pay-per-click (PPC) Advertising
Hubspot Implementation
Web Design
B2C Marketing
Strategic Plan Development
Branding

Education

Bachelor of Science, Public Relations
Kent State University

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