June 5, 2012

Marcum LLP & Cornell University Complete 2nd Annual Survey of Fragrance Industry – McGann to Present Findings at World Perfumery Congress

Marcum LLP & Cornell University Complete 2nd Annual Survey of Fragrance Industry – McGann to Present Findings at World Perfumery Congress

New York City, NY – Marcum LLP, a national accounting, tax and advisory firm, and the Johnson School of Business at Cornell University have completed the second annual Fragrance industry Survey.  Unique in the industry, this comprehensive national survey provides insight on market drivers for growth as well as an unparallel look into the competitive landscape. 

This study was based on a survey of fragrance companies by student researchers from Cornell University’s Samuel Curtis Johnson Graduate School of Management and the Entrepreneurship and Innovation Institute and was shaped via quantitative research with industry experts. The results are based on the completed surveys of more than 100 companies.

On Tuesday, June 12, attendees of the World Perfumery Congress, to be held at MGM Grand at Foxwoods Resort in Mashantucket, Connecticut, will get a first look at the survey results as presented by Kevin McGann, CPA ,Partner and Fragrance Industry leader at Marcum LLP. Mr. McGann, along with the Johnson School of Business/ Entrepreneurship and Innovation Institute  will share highlights and conclusions from this year’s survey during the conference’s afternoon session.

“We are pleased have the privilege of partnering with the business school at Cornell University to produce, for the second consecutive year, a survey unique to its industry and, we hope, vital to its audience,” says McGann. “The results, which we are thrilled to be reporting at the World Perfumery Congress in June, are enriched by the perspective and contrast of 2 year’s worth of data.  As the Fragrance industry leader at Marcum, I continue to learn invaluable lessons from the survey experience and deliver that knowledge to my clients in all of our interactions.”

For more information about Marcum LLP and its Fragrance Industry specialty practice, and a full copy of the 2011 study, contact Kevin McGann at [email protected]. The 2012 study will be available after the June World Perfumery Congress has concluded.

About Marcum LLP
Marcum LLP is a top-ranked national accounting and advisory firm dedicated to helping entrepreneurial, middle-market companies and high net worth individuals achieve their goals. Marcum’s industry-focused practices offer deep insight and specialized services to privately held and publicly registered companies, and nonprofit and social sector organizations. The Firm also provides a full complement of technology, wealth management, and executive search and staffing services. Headquartered in New York City, Marcum has offices in major business markets across the U.S. and select international locations. #AskMarcum.