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California Apparel News

California Apparel News quoted Retail Group Co-Leader Ron Friedman in an article about how the demise of Dressbarn underscores the need for new manufacturing business models.

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Going digital is a good idea, said Ron Friedman, a partner at Marcum LLP, a retail consulting and accounting firm, but it has pitfalls. Successful direct-to-consumer ventures can make a lot of money because they keep their wholesale gross profits and their retail gross profits.

But the direct-to-consumer retailers that realize the most success are typically the ones with well-known brand names or who create brand equity through heavy marketing campaigns. For those who don’t have wide brand-name recognition, it might be hard to carve out a niche.

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Ronald Friedman, Partner, Assurance

Partner
Assurance
Los Angeles, CA
 




 
 
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