March 25, 2024

Marketing Makeover for Manufacturing: How ‘The Great Eight Pillars’ Can Transform Your Business

By Jonathan Shoop, Office Managing Partner, Downtown Cleveland

Marketing Makeover for Manufacturing: How ‘The Great Eight Pillars’ Can Transform Your Business Industrial Products

In my previous article, I shared some economic data about the challenges affecting the US manufacturing industry, such as real GDP, production volumes, and high interest rates.

I wanted to offer an approach for manufacturers to consider as a way to deal with these challenges in a non-traditional or different way.

In the competitive world of manufacturing, staying ahead of the curve means not just excelling at production but also mastering the art of marketing. This is where Christopher Peer’s book, “The Great Eight Pillars: ROI-Driven Marketing for Manufacturing Companies,” comes into play. Manufacturers can effectively increase their ROI by leveraging marketing strategies outlined in this guide. Here are seven key benefits that a manufacturing company could realize by implementing the techniques from this insightful book. To learn the pillars, you’ll need the book.

  1. Enhanced Brand Recognition: Manufacturers can create a distinctive identity that resonates with customers, setting themselves apart from competitors. By elevating brand awareness, companies can attract and retain customers more easily, ultimately boosting sales.
  2. Customer-Centric Approach: By adopting a customer-centric marketing strategy, manufacturers can develop products and services that truly meet market demands, leading to increased customer satisfaction and loyalty.
  3. Data-Driven Decisions: Manufacturers can track and measure the performance of their marketing campaigns, adjust strategies based on real-time feedback, and invest in tactics that yield the best results while focusing on ROI, not just activity.
  4. Streamlined Marketing Efforts: Manufacturers can streamline their marketing efforts for maximum efficiency. This means allocating resources wisely, eliminating the ‘more-more-more’ approach, and focusing on actions that directly contribute to ROI.
  5. Competitive Edge: The strategies outlined in “The Great Eight Pillars” can give manufacturers a distinct competitive edge through internal processes and people. Companies can position themselves as leaders in their field by adopting innovative marketing tactics and staying ahead of industry trends.
  6. Long-Term Growth: The book’s focus on ROI-driven marketing ensures that manufacturers are not just seeing short-term gains but are setting up for sustainable growth. Manufacturers can scale their businesses and expand their market share over time by continually optimizing marketing strategies based on ROI.
  7. Empowered Sales Teams: Peer’s pillars include aligning marketing and sales efforts, which can enable sales teams with the tools and information they need to close deals more efficiently.

In conclusion, Christopher’s book provides a robust framework for manufacturers to elevate their marketing game and achieve measurable and meaningful results. By adopting the principles laid out in the book, manufacturing companies can boost their bottom line and pave the way for enduring success in a rapidly evolving market.

Marcum Manufacturing Survey

We are interested to know how significant a role marketing plays at your manufacturer. We have launched our annual manufacturing survey and would love to hear your perspective on marketing, workforce, tax credits, business outlook, and succession. Click here to take the survey.