(855) Marcum1 | FOLLOW US           
Marcum LLP
  • EVENTS
  • OFFICES
  • CAREERS
  • SUBSCRIBE  
  • 中文
Marcum LLP
News

As Seen In

 

In This Edition

NPR

Ronald Friedman, Co-Leader, Retail/Consumer Products Industry Group, Quoted in NPR Article "Sluggish Start To Holiday Sales May Mean More Price Cuts"

Featured: Ronald Friedman, Partner, Assurance

Share:

Excerpt:

Despite retailers offering Thanksgiving hours and more online sales, Americans still nervous about the economy spent less this long weekend than they did last year, according to preliminary estimates.

But analysts say retailers will be working harder to boost sales in coming weeks by offering even deeper discounts.

The National Retail Federation reported that spending from Thursday to Sunday fell slightly from last year's peak, when consumers spent a record $59.1 billion. On average, shoppers spent 3.9 percent less than last year — the first dip in spending since 2009.

Stores opening on Thursday didn't seem to diminish the percentage of Americans who shopped on Black Friday — more than 1 in 5 did so — but the percentage of shoppers on Saturday and Sunday were basically cut in half from a year earlier, says Marshal Cohen, chief retail analyst for NPD Group.

The champion of the weekend may have been the Web: Online shopping on Thanksgiving Day and Black Friday grew 19 percent from last year, according to IBM. This may shine favorably on Cyber Monday, when retailers typically offer more promotions online.

The season's success depends partly on the factors outside the retail market, analysts say — everything from gas prices and employment rates to health care costs and security concerns at malls. If the factors are unstable, would-be shoppers are more likely to stay home and save money, says Ron Friedman, retail practice leader at consulting firm Marcum LLP.

"All these factors come into play to make people nervous about buying," Friedman says.

As a result, he says, "if I'm a retailer, I just want to get people in my store."

And that's a good thing for consumers: more sales through December, with deeper discounts than in previous years both in-store and online.

Click here to read the full article on www.npr.org >>

 
Featured
Ronald Friedman

Partner
Assurance
Los Angeles, CA
 
 
HAVE A QUESTION? ASK MARCUM
 
STAY IN TOUCH.

SIGN UP TODAY FOR MARCUM'S NEWSLETTERS.

ABOUT MARCUM

Marcum LLP is one of the largest independent public accounting and advisory services firms in the nation, with offices in major business markets throughout the U.S., Grand Cayman and China.

Learn More

CONNECT WITH US
               
OFFICES

Headquarters
750 3rd Avenue, 11th Floor
New York, NY 10017

Find an Office

(855) MARCUM1
info@marcumllp.com

FOUNDATION

Marcum Foundation

AFFILIATION

Leading Edge Alliance

DOWNLOAD THE MARCUM ON THE GO APP

© 2016 Marcum LLP. All Rights Reserved.
Privacy | Legal | Sitemap