Food and Beverage Leader Louis Biscotti’s latest Forbes column highlights how supermarkets are aiming for bigger earnings through healthy choices
By Louis Biscotti, Food and Beverage Services Leader
Retailers hope that providing the right information, through apps and otherwise, will help keep consumers healthy – or at least happy with their stores.
Albertsons and Kroger, for instance, are pumping up digital and in-store nutritional information as the nation spends massive amounts on healthcare along with diets and tools to battle them.
Consumers already spend heavily on healthcare, and “food as medicine,” a phrase Kroger often uses, could be the next frontier if consumers have the right information.