Food and Beverage Leader Louis Biscotti’s latest Forbes column asks if private labels are winning the F&B brand wars
By Louis Biscotti, Food and Beverage Services Leader
The F&B industry has always been about building brands from Coca-Cola to Pepsi, Oreos to Lay’s. But after the pandemic and inflation, are brands dying a slow death – or at least facing new resistance? In a world of billion-dollar brands, what one might call “no names” – or at least not conventional brands — are turning into among the biggest names in the industry as private label soars amid skyrocketing inflation and brand backlash. We may be in a golden age of private label, even if Americans’ romance with F&B brands remains very much in place.