January 23, 2020

Middle-Market CEOs: Still Optimistic but Confidence in Economy Waning

Mixed Signals in Third Marcum LLP-Hofstra Survey

marcum hofstra ceo survey hand with pen

CEOs of middle-market companies remain positive about the current business environment, but their optimism is waning as they head into 2020, according to the latest poll from Marcum LLP and Hofstra University’s Frank G. Zarb School of Business.

The enthusiasm gap was most striking among CEOs who had rated their outlook highest in previous surveys. For example, the number of CEOs who rated their economic outlook at 8 or higher was down more than 11 percent compared to the fall 2019 survey. Those giving their outlook the highest rating of “10” dropped 6 percent.

Concurrently, CEOs at the lowest range of the optimism scale (1-4) more than doubled, from 3 percent to 7 percent. The weighted average of CEO optimism dropped to 7.72 from 8.18.

The Marcum LLP–Hofstra University CEO Survey, launched in May 2019, is being conducted as part of the Zarb School of Business MBA curriculum. This latest poll is the third installment, which takes the pulse of middle-market CEOs on a range of issues, including economic outlook, growth, and investment plans, as well as perspective on specific business news and policy developments.

For the first time, the poll surveyed CEOs about the role and benefits of artificial intelligence (AI) in company operations.

Interest in AI and its business applications is high among business leaders surveyed, with 86 percent saying they are interested or very interested. More than a third (36 percent) said they’ve made an investment in AI and are seeing positive impacts. Another third (32 percent) are considering an investment in AI.

“CEO optimism, which has been uniformly enthusiastic over the course of these surveys, has retrenched somewhat, although it is encouraging to see that the great majority of middle-market CEOs still hold a positive outlook overall. Technology remains a top priority for business leaders, as evidenced by the growing interest in artificial intelligence, and investments in equipment and talent also speak to CEOs’ plans to continue growing their businesses,” said Jeffrey M. Weiner, chairman & chief executive officer of Marcum.

Some of the key findings from the third installment of the Marcum-Hofstra survey include the following:

  • When asked about their top three investment priorities, approximately 68 percent of CEOs cited technology, 49 percent identified equipment upgrades, and about 45 percent indicated talent recruitment, which is virtually unchanged from the previous survey.
  • CEOs in healthcare were most likely to identify technology investment as a top priority (41.2 percent), transportation leaders cited equipment upgrades most (62.5 percent), and restaurants and catering CEOs cited talent recruitment more often than any other sector (33.3 percent).
  • CEOs in the top three participating industries – professional services (11.3 percent of respondents), financial services (10.5 percent) and technology companies (10.2 percent) – all cited technology as their top investment priority.
  • More than half of all CEOs (56.6%) said they “very interested” in using artificial intelligence in their business operations, while about a quarter (26.1%) reported that they have no immediate plans to invest in artificial intelligence or do not believe it is relevant to their industry.

“Our partnership with Marcum gives our students a unique perspective on how a mid-market CEO thinks,” said Zarb School of Business Dean Janet Lenaghan. “These surveys provide an inside view of the delicate balancing act every business leader must master between short- and long-term priorities, and between fostering stability and nurturing growth. This project offers our students an exceptional experiential learning opportunity that is rare among MBA programs.”

Said Dr. Andrew Forman, associate professor of marketing and international business, and director of the co-op MBA program at Hofstra: “With this third installment of the Marcum-Hofstra Survey, we can clearly see trends that give our students a deep understanding of how economic crests and dips impact business decisions and how leaders navigate those fluctuations.”

For the complete Marcum LLP-Hofstra University CEO Survey and an archive of prior surveys, visit https://www.marcumhofstraceosurvey.com.

About the Survey

C-suite executives at 256 companies participated in the third Marcum LLP-Hofstra University CEO Survey. Participating industries included:

  • Construction/Engineering/Mining
  • Financial Services
  • Government and Non-Profit
  • Health Care (providers and payers)
  • Manufacturing (consumer)
  • Manufacturing (industrial)
  • Online Retailing/E-Commerce
  • Personal/Consumer Services
  • Professional Services
  • Real Estate
  • Restaurants/Catering
  • Retailing
  • Technology Services
  • Transportation
  • Travel and Leisure
  • Wholesale/Distribution
  • Other

About the Frank G. Zarb School of Business at Hofstra University

Hofstra University’s Frank G. Zarb School of Business prepares students to become tomorrow’s global leaders. Located just 25 miles from New York City, Zarb students have access to internships and networking opportunities across every industry. The Zarb School combines entrepreneurial, hands-on learning and research with real-world experience and mentorship in state-of-the-art facilities, including a Behavioral Research in Business Lab, Center for Entrepreneurship, and academic trading room. Our undergraduate and graduate programs in accounting, management and entrepreneurship, marketing and international business, finance, and business analytics are ranked and recognized by US News & World Report, Princeton Review and Poets & Quants as among the best in the world. This survey was developed and analyzed by a class of Hofstra MBA students led by Dr. Andrew Forman, associate professor of marketing and international business, in partnership with Marcum. The questions reflected current issues of interest to CEOs of mid-sized companies.

About Marcum LLP
Marcum LLP is one of the largest independent public accounting and advisory services firms in the nation, with offices in major business markets throughout the U.S., as well as select international locations. Headquartered in New York City, Marcum provides a full spectrum of traditional tax, accounting, and assurance services; advisory, valuation, and litigation support; managed accounting services; and an extensive portfolio of specialty and niche industry practices. The Firm serves both privately held and publicly traded companies, as well as nonprofit and social sector entities, high net worth individuals, private equity funds, and hedge funds, with a focus on middle-market companies and closely held family businesses. Marcum is a member of the Marcum Group, an organization providing a comprehensive array of professional services.