September 25, 2023

How AI is Impacting the Food and Beverage Industry

By Waqqas Mahmood, Director, Strategic Consulting, Marcum Technology

How AI is Impacting the Food and Beverage Industry Intelligent Automation

The implementation of generative artificial intelligence (AI) and advanced technologies in the Food and Beverage (F&B) industry is rapidly growing. Market leaders are leveraging AI and machine learning to scale operations and stay relevant in a dynamic market environment. From beverage manufacturers to restaurateurs, AI is transforming how businesses operate, cater to customer demands, and ensure quality control.

According to a recent report by Research and Markets, AI in the F&B sector is projected to grow from approximately $3 billion to approximately $30 billion by 2028. This is why it’s crucial to explore the use cases, benefits, and challenges for safely and strategically using AI.


AI is revolutionizing F&B businesses by providing solutions that help companies make smarter business decisions, gain valuable consumer insights, and achieve significant cost-savings. Here are some of the prevalent AI use cases:

One significant advantage of AI is the ability to capture, manage, and analyze detailed data throughout the supply chain. AI systems, alongside blockchain technology and connected enterprise systems, enable real-time monitoring and traceability of products, ensuring transparency and preventing fraud.

This data-driven approach enhances supply chain visibility, streamlines operations, and reduces the risk of contamination or recalls. AI can be used to determine the fastest and most efficient way to transport temperature controlled products; as well as monitor temperature for quality assurance and suggest alternative uses for products if they do not meet specific temperature requirements.

AI-driven predictive analytics allows for accurate forecasts, aiding businesses in minimizing food waste and optimizing inventory management. With precise demand predictions, companies can prevent overstocking or stockouts, resulting in cost savings and reduced environmental impact.

Companies can also use AI to create forecasting tools for budgeting and attracting customers to specific products or services. By generating forecasts based on previous customer data-sets, businesses can determine the feasibility and cost of implementing new services.

Another advantage of AI in the F&B sector is improved customer experiences. AI technology enables businesses to understand and meet consumer demands effectively; resulting in customer delight. By analyzing customer data and preferences, businesses can provide personalized recommendations through targeted marketing campaigns. This tailored approach enhances customer satisfaction and loyalty.

AI models can track inventory, helping companies identify products approaching their expiration dates, allowing them to prevent financial losses. AI also plays a vital role in quality control enhancing food safety standards.

With predictive and prescriptive AI algorithms combined with Virtual/Augmented Reality technology, businesses can detect abnormalities in production processes and ensure adherence to food safety regulations. These technologies significantly improve the accuracy and optimize shelf management.

With its ability to automate and streamline processes, AI enables increased productivity and cost savings for the F&B industry. From automated quality control to predictive maintenance, AI technology helps businesses operate more efficiently, reducing operational costs and improving profitability. Companies can efficiently and effectively use AI to drive business innovation and growth by working with partners like Marcum.


F&B companies can present unique challenges for AI implementation due to their fragmented nature and the extensive data management required.

One challenge companies can face when incorporating AI is the need for comprehensive data capture and management. AI systems rely on large amounts of data to train and improve their algorithms, and companies must ensure that this data is protected from cyber threats while also complying with data privacy regulations. Acquiring and managing such data can be complex, which is why companies opt to work with experienced consultants.

Integrating AI into existing systems and processes can be complex and time-consuming. Companies may need to invest in new infrastructure or modify existing systems to support AI. However, through the guidance of a strategic partner, companies can ensure smooth technological integration that provides tangible business results.

AI is a complex field; many companies lack the in-house expertise to develop, implement, and vet AI models. Companies may need to hire data scientists or work with external partners to develop and implement AI solutions, with a purpose-driven and phased approach.

Ensuring that AI integrations align with a company’s business objectives is vital. Organizations need to identify the specific business problems they want to solve with AI and ensure that the AI solutions they develop are aligned with those objectives.

To address these challenges, companies can work with partners like Marcum to develop a strategic IT roadmap for AI integration.


From supply chain management to customer satisfaction and culinary innovation, companies are leveraging AI to gain a competitive advantage and drive digital transformation. Marcum is a full-service firm that can help businesses strategically and safely use generative AI.

Marcum ensures that AI integrations are aligned with a company’s business objectives by conducting an assessment to determine the current state of a company’s IT systems. Based on this assessment, we can create a strategic path and suggestions for AI integration. By working with Marcum, businesses can adequately assess the value of AI use cases, set the right key performance indicators (KPIs), and regularly track the results to measure the success of AI projects.

As AI continues to advance, we can expect even more exciting developments and future trends in this space that will require the guidance of technology experts. Marcum can advise on the overall processes, alignment to business objectives, and tools used to make the most of this technology. For more information, contact [email protected].