About Jennifer

Jennifer Carro is director of client experience (CX) at Marcum, a Top 20 national accounting and business advisory services firm. Jennifer leads Marcum’s client experience program where she works in collaboration with, and serves as a resource to, firm leaders and associates in the development and execution of client retention activities and client experience enhancements.

Jennifer has a passion for creating meaningful business relationships. She has successfully launched sustainable CX initiatives for professional services firms by fueling cultural transformation, earning client loyalty, applying innovative service approaches, and distinguishing brands through CX.

Professional & Civic Affiliations

  • Client Experience Professionals Association (CXPA)
  • Client Experience for Professional Services Firms (CXPS)
  • Association of Accounting Marketing (AAM)
  • Legal Marketing Association (LMA)
  • Board Member, American Cancer Society
Practice Focus

Marketing & CX Strategy
Client Feedback Programs
Client-Centric Communication
Training & Resource Development
Change Management
Business Development

Industry Focus

Professional Services (Accounting and Legal)


Bachelor of Communications
John Carroll University