Marcum Launches Nationwide Television Ad Campaign
New York City, NY – Accounting firm Marcum LLP today launched a television advertising campaign in key markets across the country. The Ask Marcum campaign, which also includes print, digital and billboard ads, showcases Marcum’s expertise as a leading accounting and advisory firm serving public and private middle market companies, entrepreneurs, and high net worth individuals.
The TV ads are appearing on cable news stations in nine major metro regions covering the Firm’s 17 U.S. offices, including New York, Los Angeles, Philadelphia, San Francisco, Boston, Miami, Hartford/New Haven, West Palm Beach and Providence, RI. The campaign includes three 30-second ads that run during prime time business news programming, as well as weekend sports news. It is the Firm’s first foray into television advertising.
“Marcum’s new integrated marketing campaign is rooted in the trusted relationships that we have with our clients and their confidence in our ability to help them plan for success and achieve their objectives,” said Jeffrey M. Weiner, Marcum’s Managing Partner. “This is the core strength that has enabled Marcum to thrive and to consistently grow.”
“The integration of television into our marketing mix will create additional opportunities for clients to engage with Marcum in the course of their business days, while elevating firm recognition and brand interaction among those who may not know us as well,” said Bruce A. Ditman, Marcum’s Chief Marketing Officer. “It is a natural complement to the executions we initially built into the Ask Marcum campaign, which has been extremely successful so far and which we anticipate continuing to build through the remainder of 2015 and beyond.”
To see the ads, visit Marcum’s YouTube channel.
About Marcum LLP
Marcum LLP is a top-ranked national accounting and advisory services firm dedicated to helping entrepreneurial, middle-market companies and high net worth individuals achieve their goals. Marcum offers industry-focused practices with specialized expertise to privately held and publicly registered companies, and nonprofit and social sector organizations. Through the Marcum Group, the Firm also provides a full complement of technology, wealth management, executive search and staffing, and strategic marketing services. Headquartered in New York City, Marcum has offices in major business markets across the U.S. and select international locations. Marcum is committed to the advancement of diversity, equity and inclusion. The Firm is a founding member of LEA Global and is the exclusive U.S partner firm of ECOVIS International. Ever wonder where the people with all the answers get all the answers? #AskMarcum.