California Apparel News quoted Retail Group Co-leader Ronald Friedman about outlook for the last days of the 2020 holiday shopping season.
California Apparel News
By Andrew Asch
To get the most business out of the final week of the season, retailers—especially those who don’t have a strong e-commerce presence—must make a concerted effort to put their goods on consumers’ radars, said Ron Friedman, a Los Angeles¬–based partner and head of consumer products and retail at Marcum, LLP, an accounting and advisory firm. “Send out email blasts four to six times a day,” Friedman advised.
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