December 17, 2020
California Apparel News quoted Retail Group Co-leader Ronald Friedman about outlook for the last days of the 2020 holiday shopping season.
California Apparel News
By Andrew Asch
Excerpt:
To get the most business out of the final week of the season, retailers—especially those who don’t have a strong e-commerce presence—must make a concerted effort to put their goods on consumers’ radars, said Ron Friedman, a Los Angeles¬–based partner and head of consumer products and retail at Marcum, LLP, an accounting and advisory firm. “Send out email blasts four to six times a day,” Friedman advised.
Click here to read a PDF version of the article >>
Coronavirus Resource Center
Have more questions about the impact of the coronavirus on your business? Visit Marcum’s Coronavirus Resource Center for up-to-date information.
