Fashion Mannuscript published an article by Retail Group Co-Leader Ronald Friedman about The Evolution of LA’s Apparel Industry
By Ronald Friedman, Co-Leader, Consumer Products
The 1970s saw tremendous growth in the apparel industry in Los Angeles. With the bright colors and beautiful designs coming from Japan, we saw the growth of the swimsuit industry. Not only was Ocean Pacific leading the way with their OP Shorts, but swimwear companies such as Apparel Ventures also came into existence, with many different brands that just took off. Consumers wanted fresh new colorful clothing, and these companies saw the opportunity and filled the need.