November 21, 2017

MLive.com asked Retail Co-Leader Ron Friedman for his view on mall shopping this holiday season.

Mlive.com

Featured Ronald Friedman, Co-Leader, Retail & Consumer Products

Related Industry Retail & Consumer Products

MLive.com asked Retail Co-Leader Ron Friedman for his view on mall shopping this holiday season.

Excerpt:

Ron Friedman, another retail expert, said this season could be a barometer for how successful shopping centers become at creating destination activities.

“Millennials want to go out to be entertained,” he said.” … If it’s at brick and mortar (stores), they’ll shop. But their first goal is not to buy a piece of apparel.”

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