About Jill

Jill Jacobs, chief marketing officer at Marcum, is a 25-year veteran of professional services marketing. She leads brand and communications strategy for the Firm, leveraging her experience in strategic planning, corporate and personal branding, digital and content marketing, business development, and public relations. Jill’s approach combines strategy, practical implementation, and a “can-do” mindset that generate results.

Previously, Jill was chief marketing officer at Friedman LLP, a top-35 accounting and advisory firm, which merged into Marcum in 2022. At Friedman LLP, Jill built an award-winning marketing team and launched a host of integrated programs and technologies to drive growth. She also served as CMO and marketing director at two other regional CPA and advisory firms and as an international marketing consultant, guiding clients entering and growing overseas markets.

Jill is an advocate for corporate social responsibility. She chaired her previous firm’s philanthropic committee and sits on the Alzheimer’s Association Accounting Industry Leadership Council. She also enjoys writing and speaking on a range of topics related to marketing and business development and has appeared in a variety of media outlets, including Accounting Today, Long Island Business News, and Growth Strategies. Jill is fluent in Spanish and relishes spending time in Spain and experiencing other countries and cultures.

Professional & Civic Affiliations

  • DFK/USA Marketing Committee, Co-Chair
  • Boomer Marketing and Business Development Circle, Advisory Board Member
  • Association for Accounting Marketing, National Member and Former Advisory Board Member of Metro NY Chapter
  • Alzheimer’s Association Accounting Industry Leadership Council, Member


Crain’s Notable in Marketing and PR, 2021

Practice Focus

Strategic Planning
Content Marketing
Lead Generation
Digital Marketing
Website Development
Social Media
Public Relations
Business Development
Analytics & CRM


M.B.A., International Management with a concentration in marketing
Thunderbird School of Global Management

B.A., Political Science and Spanish
State University of New York at Binghamton